Expertise in Website Development
8 Free and Simple SEO Tools for Bootstrapped
A working knowledge of Search Engine Optimization (SEO) is useful for more than just search advertising and getting your site found for relevant keywords.
In fact, I’d argue that knowing the basics of SEO, and the tools to use, can help you become a more effective entrepreneur in general, from using search volume to evaluate the demand for a product idea or piece of content, to establishing the empathy you need for effective copywriting.
That’s because search engines offer a window into our collective wants, questions, concerns, and curiosities.